GM Designer Harley Earl’s goal was to shift the consumers'
mindset from wanting A car to wanting THAT car.
My work investigates this distinction. Kustom kulture was born of returning war vets with ingenuity and tangible skills. Automobiles became spaces to reflect the social and cultural values which they aligned. As a third-generation gearhead, my complete understanding of objecthood- material exploration, aesthetic decision-making, and technical skillset were all honed through interaction with automotive culture. Defined through a lifetime of looking, building, breaking, and repeating, I create highly composed sculptural objects and machines that flirt with the surreal. I engage, blend and reshape contemporary ideas of independence, freedom, craftsmanship, and nostalgia.
My work investigates this distinction. Kustom kulture was born of returning war vets with ingenuity and tangible skills. Automobiles became spaces to reflect the social and cultural values which they aligned. As a third-generation gearhead, my complete understanding of objecthood- material exploration, aesthetic decision-making, and technical skillset were all honed through interaction with automotive culture. Defined through a lifetime of looking, building, breaking, and repeating, I create highly composed sculptural objects and machines that flirt with the surreal. I engage, blend and reshape contemporary ideas of independence, freedom, craftsmanship, and nostalgia.
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